How We Work
1. The Brief
We ask you about the occasion, your audience, and what you want to achieve with your speech. We get a feel of you as a speaker and what speaking style fits your personality. Together, we identify your key messages and what background research is required.
2. The Draft
We put in the hours and all of our skill into crafting a compelling speech based on your brief, and send it to you in good time.
3. Your Feedback
We take onboard any comments or feedback you have on the draft, and fine-tune the speech to perfection.
We write for you.
We keep it confidential.
Speeches vary in shape and sound, diction and design, context and goals. No universal secret formula for a perfect speech exists.
However, almost all great speeches have certain features in common. We know these features and incorporate them into the speeches we write, which makes them powerful and persuasive.
An age-old wisdom by Roman orator Cicero has not lost its relevance: a speech is meant to teach, delight and move the audience. No speech without important and thought-provoking content has ever made a real difference.
Beautiful and profound ideas stir up thinking. Clear and compelling argumentation appeals to the audience’s intellect and brings the message home. Even today, this is what we find in every top TED talk, strong conference keynote, and unforgettable political address.
Quality content is not all you need, however. The audience also needs a reason to care and listen. And you can’t get there without touching their emotions. This is why great speeches are rich in stories, anecdotes, and real-life examples.
Experienced speakers appeal to emotions in many ways, which makes the audience feel both entertained and moved. Because we tend to remember how people made us feel, a speech that speaks to the heart will continue to work its magic long after the occasion.
A speech must touch both hearts and minds, but it can do even more: to move people to action. Why do we give speeches in the first place? Because we want to change things. Your speech meets its full potential when it inspires the audience to carry your torch.
A speech can be a powerful motivator to bring about change and make tomorrow a better day. Therefore, a truly great speech paints a compelling vision and motivates the audience to follow it. Take, for example, Martin Luther King’s visionary declaration “I have a dream!” Hundreds of thousands of people embraced his message and became the heralds of change.
A great speech can do this and much more. It can make the speaker look competent and determined, but also considerate and caring. It can bring the speaker and the audience closer together. It can strengthen the feeling of unity within the audience.
These and many other outcomes are no accidents but deliberate products of skillful and painstaking work on the speech. Tried and tested tools of rhetoric and state-of-the-art speech craft can be applied by every serious speaker. According to our philosophy, they should be put to use.